Paddy Power.

Why Paddy Power Betfair backed Amazon Connect

More and more businesses are opting for a digital-first strategy when it comes to customer contact. But what role does that mean for voice communications? And how does that change the considerations for a contact centre platform?

The business need.

In this webinar, Dan Heap, Head of Automation at Paddy Power Betfair, explains how voice is used to support the company’s opti-channel approach. In conversation with Connect’s Jack Godfrey, Dan also discusses why the Amazon Connect contact centre portfolio is the perfect fit for this approach. 

  • Find out how automation enables Paddy Power Betfair to bring voice into customer conversations at the right time.
  • Hear why the usage-based pricing model makes sense for a business where call volumes fluctuate enormously around peak events.
  • Learn about how integration with Amazon’s real-time analytics tool Contact Lens is helping Paddy Power Betfair identify signs of problem gambling – and take responsible action faster.
  • Discover why Paddy Power Betfair trusted Connect to bring this complex solution set together, at speed.

View the webinar.

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