Zendesk CX trends 2023.
14 June 2023 | eBook
New perspectives are continuously emerging, and businesses must consistently take stock and make significant changes according to CX trends.
To say that the previous three years have undergone a significant transformation would be an understatement. Commencing from the initial disruptive impact of the pandemic to the continuing economic unpredictability, enterprises globally have been compelled to substantially alter almost every aspect of their functions. Among all the areas, customer service has encountered the most turbulence due to a substantial shift in customer expectations.
This sea change in customer expectations might have caught some companies flat-footed, but those
who have been paying attention understand all too well that the events of the past few years have simply accelerated trend lines that have been developing for the better part of two decades.
But now, as we move into 2023, new perspectives are emerging, and now is the time for businesses to take stock and make significant changes.
There’s no doubt now that customers are firmly in control and they’ve made it clear: they want immersive customer experiences and they’re not willing to wait for companies to gradually figure this out. And as we’ve seen, businesses that recognised this massive and exciting shift – and made significant investments in response – have experienced tangible results: higher CSAT scores and demonstrable ROI.
According to Zendesk’s research, 77% of business leaders have seen those investments pay off and consumers concur:
To read more, download the eBook below.
Download the ‘Zendesk CX Trends 2023’ eBook.
The rise of immersive experiences
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