Category: eBook.
Does your CX deliver true societal impact?
Due to the influence that customer experience (CX) wields in winning and retaining the hearts and minds of modern-day consumers, businesses use multiple metrics to track, measure and quantify its impact.
Don’t jump the GenAI gun to realise returns on AI investments
By Martin Cross, CTO at Connect.
The journey to GenAI in the contact centre requires careful planning and implementation. The desire to leapfrog the AI lifecycle and invest in relatively expensive GenAI capabilities without first putting the fundamental building blocks in place can result in unsuccessful and costly AI implementations.